The User’s Attitude and Satisfaction towards Rental Football Field in Ang Thong Province

Abstract

       The purpose of this research is to 1) Expect quality of service before and after using the rental football field in Ang Thong Province. 2) Prioritize the needs of users to quality service of the rental football field in Ang Thong Province. 3) Improvement guidelines the service quality of the rental Football Field in Ang Thong Province. This research is a combination of quantitative and qualitative research. The samples consist of 196 users of 5 rental footballfield in Ang Thong Province and analyze with software using the descriptive statistic method containing the frequency, percentage, average, and standard deviation parameters. The qualitative research contains a data collection through in-depth interviews of 5 rental stadium management experts in Ang Thong Province selected by the specific method. The data is analyzed by the content analysis method. The result reveals that 1) the majority of the participants are not satisfied with the service quality of the rental Football Field in Ang Thong Province with an aggregate average score equal to 3.88 of the expectation before using the service, higher than the aggregate average score equal to 3.06  of the actual satisfaction after using the service, in all 5 aspects containing the physical environment, service credibility, meeting the user demands, touching the heart under to the service quality concept and reliability. 2) the priority order of the user demands of the rental Football Field in Ang Thong Province is sorted from the highest to lowest as follows; the physical environment (PNI = 0.424), service credibility (PNI = 0.292), meeting the user demands (PNI = 0.226), touching the heart under to the service quality concept (PNI = 0.200), and reliability (PNI = 0.199) respectively.