Promotion of unique patterns from World Heritage Sites in Kamphaeng Phet for value-added cultural products.

Abstract

            The objectives of this research are as follows: 1) to study the meanings and patterns of identity patterns from the World Heritage Site of Kamphaeng Phet for adding value to cultural products. 2) to develop identity patterns from Kamphaeng Phet World Heritage Sites for value-adding cultural products; 3) to analyze and assess the cost of product identity patterns from Kamphaeng Phet World Heritage Sites for value-adding cultural products; and 4) to promote identity patterns. from the ancient heritage site of Kamphaeng Phet for adding value to cultural products. This research has a mixed method of conducting research between quantitative research and qualitative research. The target groups are 1) Culture of Kamphaeng Phet Province. village sage Business operators, artists and academics: 6 people; 2) tourists in Kamphaeng Phet Province: 500 people; 3) 30 people in the community and entrepreneurs.

             The research results according to objectives 1) A study of the meaning of unique patterns from the ancient world heritage site of Kamphaeng Phet, such as the patterns of stucco-shaped elephant sculptures of Wat Chang Rob, Kamphaeng Phet Province and the patterns that appear on the Shiva image of Kamphaeng Phet. The overall meaning is to protect with high prestige, kindness, auspiciousness, which the researcher has used such patterns to design logos, packaging, T-shirt products and public relations media to increase cultural value. 2) found that in this research, there was no problem in applying the patterns of ancient world heritage sites to develop in adding value to cultural products. The results of the research according to objective 3) found that the cost of product identity patterns for cultural value addition There are costs in terms of labor costs. design cost and raw material costs, respectively. As for the evaluation of the value-added cultural products by applying the unique patterns of the ancient world heritage sites in Kamphaeng Phet, it was found that Can bring benefits in terms of helping to promote the identity of Kamphaeng Phet Province. The results of the research according to objective number 4) found that the sample group was satisfied with the online public relations media as a whole. At the highest level, the mean was 4.35 and the standard deviation was 0.648. The sample group was satisfied with the overall picture of the online PR media production workshop project to promote the identity patterns from the World Heritage Site of Kamphaeng Phet for value-adding cultural products. At the highest level, the mean was 4.45 and the standard deviation was 0.895.