The Development Guidelines of Natural Sports Venues Sporting Krabi as a Sport City that Creates Value Added and Promotes Concreteness of Sports Industry and Touism

Abstract

          The purposes of the research were to study the key success factors toward the development of natural sports venues and to figure out the development guidelines of natural sports venues supporting Krabi as a sports city that creates value added and promotes concreteness of sports industry and tourism. The researcher collected the data by the documentary research, in-depth interviews and the questionnaire. The sample consists of one sports executive in Krabi, two sports management officers, one sports marketing professional, one sports industry entrepreneur and 250 sports tourists. The data was analyzed by descriptive report. The research found that:
          1. The key success factors toward the development of natural sports venues supporting Krabi as a sports city that creates value added and promotes concreteness of sports industry and tourism found that attraction and activities are the most important key success factors, especially the beautifulness of natural venues and diversity of sports events.
          2. The development guidelines of natural sports venues supporting Krabi as a sports city that creates value added and promotes concreteness of sports industry and tourism include three dimension of development as follows, 1) Sports activities would be mainly used to drive development 2) The natural sports venues should give precedence with top performance athletes, spectators, occasional sports tourists and private entrepreneurs. 3) The infrastructure of Natural Sports Venues should consist of international natural sports venues, marine sport complex, international sports training venues, one stop service during competitions or sports event, the good transportation systems and adequate accommodations.