Marketing Mixed Affection to Buying Decision of Acids are Used For Make Rubber Cup Lumps in Area of Muang District, Loei Province

Abstract

              This independent study objective to study marketing mixed affection to buying decision of acids are used for make rubber cup lumps in area of Muang District, Loei Province. The target population for this study was farmer and distributor in area of Muang District, Loei Province and had ever bought acids are used for make rubber cup lumps. The questionnaires were applied for this study and a total sample size of 400 respondents was collected in August 02, 2020 to September 30, 2020. The statistics used for analyzing data were percentage, frequency, average, mean, standard deviation, T-Test, F-Test and multiple Regression Analysis.

             The results revealed that most respondents were male aged 41-51 years old and under high school, fewer than 1,000 rubber trees and income between 10,001-20,000 baht per month. The study on marketing mixed affection to buying decision of acids are used for make rubber cup lumps in area of Muang District, Loei Province found that the respondents rate delivery process as the most important factors for purchasing an acids are used for make rubber cup lumps followed by the production (X̅ =3.81) factor which was place (X̅ =3.80), Price (X̅ =3.79) and promotion (X̅ =3.75).

            The summary of this study suggested that all each factor of the marketing mixed affection to buying decision of acids are used for make rubber cup lumps in area of Muang District, Loei Province in all aspects, if manufacturers and distributors are interested in doing business in such matters, they must pay attention to all aspects of the marketing mix. In order to be able to plan to reach the target customers more efficiently.