Psychosocial factors and situational factors correlated with the Saving behavior of undergraduate students


  • Vaewan Kongtraipop University of the Thai Chamber of Commerce
  • Naksit Sakdapat University of the Thai Chamber of Commerce


Psychosocial, Saving behavior, Undergraduate students


        This study is a comparative study using the interactionism model. It aims to identify significant indicators and predict the volume of psychological states and situational factors related to Saving behavior. The study’s sampling group is 807 undergraduate students, selected by multi-stage sampling. The study found that situational factors are positively and significantly to Saving behavior (r = 0.549, p<.01). The multiple regression analysis found that psychological traits, situations, and situational factors can predict the Saving behavior of the sampling group by 40.15 %; the best predicting factor are financial literacy and attitude towards spending behavior. The high-risk groups include undergraduate female students, low-grade undergraduate students, and young undergraduate students. The results of this research suggest guidelines for the development of saving behaviors.


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