Local Product Development throughout the Supply Chain and Logistics of Red Lotus to Increase the Efficiency of Sustainable Community Management in Bang Len District Nakhon Pathom Province

Abstract

            The objectives of this research were 1) To develop local products of red lotus agricultural products in Bang Len District 2) To analyze the operational status and develop the production and marketing potential of the red lotus agricultural product processing group in Bang Len District Nakhon Pathom Province 3) To study the supply chain management and logistics of local products of red lotus agricultural products in Bang Len District. and 4) to propose solutions to problems and improve agricultural products from upstream, mid-stream and downstream of red lotus agricultural products in Bang Len District. Nakhon Pathom Province. The research process was divided into three: in-depth interviews, group discussions, and synthesis. The results showed that it is unique in the field of red lotus farming and lifestyle because it is located in an area surrounded by red lotus fields. It is a community based on agricultural and livestock occupations. It is evident that many households are made of red lotus and fed. Chickens, pigs, ducks and farm systems to make a living and make money for the family are characteristic of the community. Complete agricultural Provide good hygiene knowledge in lotus soap production, control Personal hygiene in terms of dress and hygiene, weighing-measuring habits to achieve a stable and exact quantity. Develop products in a variety of ways to provide an alternative to targeted customers by setting product highlights to have standardized production differences based on local wisdom/raw materials. Supply chain management consists of three forms of upstream-downstream supply chains, which have the overall composition of all supply chains: raw material suppliers, red lotus farmers. Middlemen, Retailers, and consumers. The community enterprises have been established and driven. The members of the community enterprise group are all villagers. In Bang Lane, Nakhon Pathom This creates an administration that understands the problematic conditions and the real needs of the community. After the establishment of community enterprises, Locals in the community see it as helping to alleviate more problems in the profession.