Service Process and Increase the Efficiency for Decision Making in Selecting Automotive Maintenance and Repair Services in the Upper Northern Region

Abstract

                A study of service processes of automotive maintenance and repair businesses or car service center in the upper northern region. It is the result of the study of the service process for the decision making of the service users. It was found that the results of the study of the service provision of automobile maintenance and repair businesses It has the same effect in terms of providing convenience to users. Helping solve problems for service users on the spot with the reputation of the business or the service center that builds confidence Combined with the skills and expertise of service technicians as well. Another important aspect is service expectations. The value received from the business or service center. According to the study of the operation of businesses in the category of maintenance and repair of motor vehicles. or car service center in the upper northern region There are 2 management suggestions, namely: (1) process aspect that is a factor supporting decision making of service users; (2) quality service quality. The fact that the employees of the business have service mind. will help create an impression on customers. And can result in an opportunity to return to use the service of the business continuously. Fundamentally, a good service should consist of having a heart that loves service, determination, and attention to service users car maintenance and includes giving advice on how to use the car as well.
              The results of the researcher's study also found other factors related to providing quality services, such as product factors. price factor Distribution channel factors Marketing Promotion Factors Personnel factor process factor and physical characteristics factors that affects the level of service quality.