Entrepreneurs' Needs for The Bachelor of Accountancy Program and Characteristics of Accountants Desired by Accounting and Auditing Firms

Abstract

          The purpose of this research is to survey the characteristics of accountants that are desirable in accounting and auditing firms. The population and sample were 30 accounting and auditing firms. The sample selection was based on a specific method. Use questionnaires as a research tool. Preliminary data analysis about the sample using descriptive statistics with frequency distribution, percentage, mean, standard deviation. Testing data to meet objectives Use inferential statistics using multiple regression analysis.

          The research results found that characteristics include knowledge in professional accounting and related sciences. Knowledge and understanding of general management, behavior, organization, marketing, international business management. Statistics and quantitative analysis Auditing Knowledge of business law and taxation Setting up accounting systems and accounting information, morality, ethics, responsibility for self, profession, and society. Ability to think, analyze, synthesize, and integrate professional accounting knowledge and experience. Have a creative attitude. Knowledge of modern technology Able to communicate and use technology effectively. the information obtained from the survey to improve the curriculum and teaching arrangements and to meet the needs of quality accounting office establishments.