Vol. 9 No. 3 (2023): September - December 2023

Research Articles

• The Power of Marketing Psychology on Chinese Consumers

  Tanapon Srisukwatanachai, Om Huvanandana, Sanit Hajaturas, Jiang Baichen, Achara Boonkong, Sutthawongwadee Senawin, Korsak Towantakavanit

  1-15

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• Factors Influencing the Non-Enrolled for University of Phayao’ Students

  Yanisa Thipwalee, Luethaipat Pimonsree

  16-30

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• Loneliness Solutions of the Elderly Living Alone in Rural Area

  Chintana Leelakraiwan, Watcharin Khamsa, Apiraya Panthong

  31-38

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• The Components of Digital Organizational Culture Characteristics of Private Universities in Thailand

  Apinun Untaweesin, Chisanupong Thongpuang

  39-54

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• Expectations for desirable graduate characteristics of graduate users Faculty of Agriculture and natural resources University of Phayao Academic year 2021

  Kornwikar Doungpunyarut

  55-70

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• A Synthesis Research on Competency of Vocational Teachers in Thailand with the Disruptive Era

  Tanapon Srisukwatanachai, Sutthawongwadee Senawin, Achara Boonkong, Sanit Hajaturas

  71-81

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• Impact of Green Advertising on Green Product Purchase Intention: Mediating Role of Consumer Trust

  Chanchai Bunchapattanasakda, Yue Huang, Porntiwa Bunchapattanasakda, Boonyaporn Boonmek, Hatairat Lertjanyakit

  82-98

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• Users’ Information Security Perception Impact on Consumers' Continuous Purchase Intention in O2O Food and Beverage Takeaway Platforms

  Yue Huang, Chanchai Bunchapattanasakda, Boonyaporn Boonmek, Porntiwa Bunchapattanasakda

  99-114

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• Tourist Satisfaction in Virtual Reality Immersive Experiences: Implications for the Tourism Industry

  Yun HU, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  115-128

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• The Usage of Metacognitive Strategy Instruction to Promote the Comprehensive Reading Abilities for Undergraduate Students

  Kongkiat Khunasathitchai, Thaweesak Linkhome, Sita Sittironnarit

  129-140

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• The Causal Factors Influencing Customer Loyalty for Self Service Technology of Commercial Bank in Thailand

  Sasithon Imwut, Patcharee chayakornsopit, Sumalee Somnuk

  141-155

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• Impact of Electronic Service Quality and Perceive Value on Continuance Intention to Use Application for Reading Digital Comics among Generation Z in Pathum Thani Province

  Seree Gronphet, Nattapong Sribunruang, poonsak poolmuangrat

  156-173

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• Entrepreneurs' Needs for The Bachelor of Accountancy Program and Characteristics of Accountants Desired by Accounting and Auditing Firms

  Nathaporn Gunnarapong, Ratchanee Binyasen, Jariya Rodjun, Chalit polinhom

  174-182

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• Communication, Behavior, and Trends of Consumer Spending in a Cashless Society

  Palphol Rodloytuk

  183-195

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• Application of The Appreciative Inquiry Process as a Guideline for Developing Positive Strategies of Trat Primary Education Service Area Office: Case Study of Supervision Monitoring and Evaluation of Educational Group

  Arungiat Chansongsaeng, Theerangkoon Warabamrungkul, Reongwit Nilkote, Waiwoot Boonloy

  196-210

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• Influencing Factors of Perceived Value of Rural Tourism Based on Consumer Characteristic

  Jing Wang, Tippawan Lertatthakornkit

  211-225

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• The Public Administration of Political Office Holder of Thailand: A case study of Deputy Prime Minister

  Noppadol Soonthornon, Chompoonuch Soonthornon

  226-241

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• The Decision To Purchase Voluntary Personal Car Insurance in Saraburi Province

  Samrit Nuamsiri

  242-256

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• Developing Malay Reading Skills Using a Phonics Blends Activity Set For Grade 5 Student at Ban Chok Ko School. Narathiwat Province

  Kartini Wado, Pareeda Hayiteh, Nurusnida Puteh

  257-270

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• Factors Affecting the Success of the Strategic Management of Rajamangala University to Drive Important Issues in the Nation

  Kanlayanee Mingjarurnporn, Kanchaya Chaivirutnukul, Sumalee Somnuk

  271-282

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• Marketing Mix for Service Business and Use of Technologies Influencing People’s Decision to Use Mobile Banking in Bangkok

  Chettapat Trivijikhun, Tanasorn Girum, Sumalee Somnuk

  283-292

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• Problems of The Impact of Illegal Foreign Workers in Mae Sot District Tak Province

  Saman Kabmala, Nimit Padungsilpairod, Krisana Fungjai, Jarunee wuntong

  293-303

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• ปัญหาทางกฎหมายที่เกี่ยวกับการหย่า ตามมาตรา 1516(4/2) แห่งประมวลกฎหมายแพ่งและพาณิชย์ : ศึกษากรณีที่สามีและภริยาสมัครใจแยกกันอยู่เพราะเหตุที่ไม่อาจอยู่ร่วมกันฉันสามีภริยาได้โดยปกติสุขตลอดมาสามปี

  Phawinee Kunsongklam, Parameas Aksorndee, Apinya Duangtisan

  304-317

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• Cultural Competence Organizational Engagement and Happiness in Work of a Private University Personnel

  Sala Kiewmanee, Chalermkwan Singhwee

  318-330

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• Factor of Content Marketing Affecting Household Purchase Decisions of Consumers Through Electronic Commerce

  Kritwisit Akarachotchaiwanich, Tanasorn Girum, Sumalee Somnuk

  331-339

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• Efficiency of Financial and Accounting Operations of Rajamangala University of Technology Group

  Nathakan Jandongkunlaphat, Kanchaya Chaivirutnukul, Sumalee Somnuk

  340-348

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• Factor Determining Investment Behaviors that Lead to Life Goals of Generation Y Population in Nakhon Pathom Area

  Preyanan Chuaybudda, Taninrat Rattanapongpinyo

  349-361

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• The New Normal of Early Childhood Education Management In Primary School

  Kanchana Artayakul

  362-377

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• Impact of Job Stress on the Professional Development of College English Teachers: Job Engagement as Mediator

  Jiali Suo, Tippawan Lertatthakornkit

  378-390

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• Impact of Sports Tourism Destination Image to Travel Intention of Sports Tourism Destinations, Mediation as Perceived Value

  Wentao Liu, Manoch Prompanyo

  391-402

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• Research on Legal Protection of Personal Information in Artificial Intelligence Environment

  Longyunhanlou, Sarana Photchanachan, Sukuman Shumnij

  403-416

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• The Validity Study of L2 Knowledge Teaching Management Model: From the English Modal Verbs’ Learning

  Lyuliang Li, Vissarout Krabuansob

  417-430

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• Environmental Management in Elementary Schools

  Veerapong Savanglap

  431-445

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• Task Supervision Model in Primary Educational Service Area Office

  Boonsuporn Pengta

  446-458

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• The Management of Primary School in New Normal Period

  Chaweewan Inchukul

  459-472

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• Charismatic Leadership of Private School Administrators

  Pravit Manpan

  473-487

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• The Development of Academic Achievement by Using the Thai Communication Learning Activity Package for Third Grade Foreign Students in Thai-Chinese International School According to the Participatory Learning Approcach

  Wansida Kumrit, Tanadol Somboon, Weera Wongsan

  488-502

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• The case concerning the payment of annual car’s tax which unpaid of fine penalty according to the Traffic Act B.E 2522, that the Department of Land Transport can suspend issuing the tax payment document or not? (the effect of the Regulatory Offences Act B

  Panumas Kudngaongarm, Sasiorn Intho, Thawal Ruyaporn, Sophon Charoen

  503-515

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• Customer Decision Journey, Needs, Motivations, and Expectations in Further Study in the Master’s Degree Programs of Population Groups in Bangkok Metropolitan and Eastern Regions

  Kanwara Jaioasa, Sahaparp Porkatong

  516-528

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• The Design of English-Thai Alphabetical Flashcards with Augmented Reality Technology for Early Elementary School 1 - 3 Students

  Fraydau Sulaiman, Sittichai Paengtip, Lanlalit Seubpradit

  529-545

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• Brand Equity Perceptions, Expectations, and Digital Marketing Communication Strategies Influencing Decision Making to use the Forklift Services of Customers in Eastern and Northeastern Regions

  Chantra Namthong, Phot Jaichansukkit

  546-557

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• Information Exposure Behaviors, Motivations, And Purchasing Decision Making On Products Through Online Platforms Of X Y Z And Baby Boomber Generations in The Situations Before And During A Covid-19 Occurrence

  Nuttakan Suwanwihok, Pariya Rinrattanakorn

  558-569

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• Purchasing Behaviors, Motivations, and Expectations in Purchasing Durian Through Platform Instagram

  Chanatip Kliadkhwamchua, Sahaparp Porkatong

  570-583

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• Problems of Issuing and Offering Debentures for Social development of Business companies to the Public

  Thawadchai Pojan, Jutamas Nisarat, Somjit Sersansie

  584-598

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• Legal Measures for the Enforcement of the Motor Vehicle Act, B.E. 2522 (1979) Regarding Taxi-Type Public Vehicles

  Orapun Wilairat

  599-612

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• Usage Behaviors, Brand Awareness Perceptions, and Purchasing Decision Making on Chanel Cosmetic Brand Through Facebook Page Platform

  Prapaporn Nakkird, Sahaparp Porkatong

  613-626

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• Service Usage Behaviors, Marketing Mix Factors, and Decisions to Use the Services of Modern Retail Stores in Bang Lamung District, Chonburi Province

  Nuengruethai Soithong, Sahaparp Porkatong

  627-639

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• The development of exercises using the brain as a learning base that enhances the reading comprehension ability of grade 1 students

  Wannipa Maneetham, Chaiwat Sutthirat

  640-653

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• Legal Problems on Controlling, Restricting or Suspending of People’s Rights to Use Water Resources

  Patcharaporn Kerdsin, Rassada Ekbutra

  654-667

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• Factors influencing consumer decisions in purchasing souvenirs Thung Kwian Market Hang Chat District Lampang Province

  Nittaya Wongyos

  668-680

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• Reflective Coaching Supervision to Develop English Language Teaching for Communication For Teachers in Secondary Schools

  Kanchanamanoch Khunkong, Jaruwon Gansub, Somrit Chankhan

  681-690

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• Factors Affecting Receiving for the Expenditure Budget Allocation of Public Universities in the East Economic Corridor

  Pukkamon Kongsommat, Tanasorn Girum, Sumalee Somnuk

  691-702

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