Strategic management for the elderly care business website in Uttaradit Province.

Abstract

This research article aims to the goal is to investigate the strategic elements that impact customers’ utilization of websites for senior care in the Province of Uttaradit. And research the factors influencing consumers' use of and access to senior care business websites in Uttaradit Province using structural equation modelling. It is quantitative research. The elderly or the offspring of the elderly who used senior care services made up the population from Uttaradit Province's senior care facility. Choose a sample size for the analysis equation models. A total of 360 individuals from 90 senior care facilities spread across 4 canters were used to calculate the sample size. The researcher chose convenience sampling. A questionnaire was employed as the data collection tool. Analyze and process data to verify the model's consistency.

          According to the study's findings, the marketing 7ps model following: Service, Channels, Promotion, Price, Place and Presentation aspects are the seven observable variables procedure. An example of a website's features should be: The five observable factors are strength, consistency, awareness, and understandability. Three observable variables comprise the model of web access for the elderly: individual status Physical well-being and computer use for Internet. Up to 96% of older people's access to websites is directly influenced by the demand for marketing services, and up to 96% of older people's access to websites is influenced overall by this variable.