Development Strategy of Leisure Sports to Improve Physical Fitness for Employees of the Small And Medium Enterprise in Fuzhou City

Authors

  • Xuanmin ZHU
  • Wanwisa BUNGMARK
  • Kanit KHEOVICHAI

Keywords:

sports, leisure, employee well-being, SME

Abstract

This study explores sports and leisure participation among employees in small and medium-sized enterprises (SMEs) in Fuzhou City. Using qualitative research methods, including interviews, the research uncovered current situation, strategy and feasibility of  employee engagement in these activities. Using content analysis, we found a positive link between sports and leisure participation and employee well-being. Employees who actively participated report higher job satisfaction, improved health, and increased productivity. Supportive workplace cultures that value work-life balance and flexibility played a crucial role in encouraging participation. Social interaction and peer support are significant motivators for engagement. Tailored incentives, access to resources, and employee feedback also contributed to increased participation.

These insights can inform the development of workplace policies promoting well-being. Despite limitations, such as sample size and qualitative nature, this research highlights the potential benefits of integrating sports and leisure into SME workplace culture, fostering a healthier and more engaged workforce. Suggestions in the study highlights the role of social influence and peer dynamics in leisure behavior. Researchers can delve deeper into the mechanisms of peer motivation and the impact of social networks on leisure choices. The study opens avenues for further research on sports and leisure participation, particularly in the context of SMEs. Future studies can explore the long-term effects of workplace interventions, the role of technology in promoting participation, and the scalability of successful initiatives.

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Published

2025-08-31

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Section

Research Articles