Vol. 11 No. 2 (2025): May – August, 2025

View Vol. 11 No. 2 (2025): May – August, 2025

Published: 2025-05-26

Research Articles

Enhancing Reading Comprehension by Using the STAD Technique in Seventh Grade Students at a Secondary School

Benjaporn Srisitanont; Thitapa Sinturat, Thaweesak Linkhome

1-15
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Customers Experience Management and Perceived Value Affecting Users’ Engagement of Happy Money Happy Market by RMUTT Open Chat Platform

Sinittra Suksawat , Rujikarn Sanont , Purinat Yamakanith

16-30
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The Influence of Pop Art on Contemporary Chinese Aesthetics

Zhiyu Yang; Imelda Hermilinda Abas

31-41
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The Influence of 4Ps Marketing Mix Factors on Consumers' Decision-Making Process for Purchasing Food Products with Environmentally Friendly Packaging in Bangkok

Kantanat Unat , Suchanya Saichana

42-55
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An Investigation of metaphors in advertising

Mi Jie, Sakon Phu-ngamdee

56-72
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Perception of Risk factors for Elderly tourists in using Small Hotels in Mueang Tak District, Tak Province

Sirisak Saksirikhun, Krantharat Khawatkun, Patpitta Srisompong, Warach Madhyamapurush

73-88
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The development of student support system model with a participatory action research for Huaiyang wittayakom school Provincial Administrative Organization

Paisan Somboon

89-102
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Development of Participatory Student Affairs Administration Model in Medium-sized Schools under the Foundation of the Church of Christ in Thailand

Woothipong Sutket, Apinun Untaweesin, Patcharaporn Duangchurn

103-116
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Learning management with Active Learning in Thailand Education 4.0

Phawooranan Saelee, Prawet Wetcha, Suwadee Ouppinjai , Somkiet Tunkaew

117-125
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An Impact of Market Competition and Educational Business Growth in China: Institutional Innovation Capacity as a Mediator

Chao Da; Fuangfa Ampornstira, Salisa Hemmapan

126-133
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The Creation of contemporary home economics design activities to promote a healthy participation among the elderly in the Urban communities, Muang District, Chiang Mai Province

Pariwit Vitayacheeva

134-151
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Teaching online-offline mixed mode of traditional Chinese medicine courses at Linyi Vocational College

Yuan Li, Sarusak Jamcharoen, Klasak Jitsanguan, Saranya Sriken, Ruthaikan Ornla-or

152-163
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Development Strategy of Leisure Sports to Improve Physical Fitness for Employees of the Small And Medium Enterprise in Fuzhou City

Xuanmin ZHU, Wanwisa BUNGMARK, Kanit KHEOVICHAI

164-178
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Impact of Counselor Competence on Job performance in Higher vocational Colleges

Jia Wang, Dheetawat Nukulkij, Sukumarn Shumnij, Phattanapang Chankoung

179-192
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The impact of the motivation, team, and use of enterprise resource planning system on the performance of China’s logistics businesses

Li Lin, Sudawan Somjai

193-208
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The Comparison and Analysis of Buffalo Soul Festival of Zhuang Nationality and Buffalo Racing Festival of Thai Nationality

Li Decan, Tanaporn Khotphat

209-216
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Conflict Management of Educational Institution Administrators, Teachers and Educational Personnel under Phayao Vocational College

Sittichai Wiangkham, Sujittra Samakkeetham, Runguedee Ratchaisin, Supasara Boonruang, Pongpob Leenawong

217-231
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Model and mechanisms for participation in the development of the quality of education (Case study of Ban Wang Mai School)

Thuschai Chansa

232-245
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The perceptions of the people in Phayao Province on the Roles of the Volunteer Defense Corps Members.

Sittichai Wiangkham, Sujitra Samukkethum, Sujittra Samakkeetham, Pongpob Leenawong, Runguedee Ratchaisin

246-260
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Inheritance and Development of Intangible Cultural Heritage in Guang-dong Province under the Mode of Brand Eequity -- Based on A Research and Analysis of Dancing Lion in Guangdong.

Junlin QIU

261-293
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Trademark registration Probleams According to protocol relating to the Madrid Agreement Concerning the International Registration of Marks Study the Case of Thailand as the Office origin

Thanawan Thienthanarath

294-308
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Social Capital and Human Security Affecting the Effectiveness of Subdistrict Administrative Organizations in Nakhon Ratchasima Province

Pannathat Thanaphopthanaphop, Kanda Paranakian , Tanisorn Yeunyong

326-345
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Transformational Leadership and Public Participation Affecting Local Development of Local Government Organizations in Pak Thong Chai District, Nakhon Ratchasima Province

Saichon Roengsungnoen, Sansern Intharat, Tanisorn Yeunyong

346-364
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Work Motivation and Organizational Commitment of Personnel Affecting the Effectiveness of Subdistrict Administrative Organizations in Pathumthani Province

Dumrong Boonpong, Paithoon Bhothisawang, Tanisorn Yeunyong

365-383
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Emotional Labor on Job Performance in the Service Industry

Juan Rodrigo Del Villar, Atirat Promduang, Natnicha Janiam, Porramin Chainarin, Sudarat Meekoh, Alfredo C. Espejo, Saran Kumar Sekar, Dario Abdullah Mando

384-396
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Enhancing the problem-solving skills of Mathayom 5 students in physics, specifically on sound, through the inquiry-based learning process combined with the KWDL technique.

Sudarat Theerapisit , Kasinee Suwanjinda, Kritsana Sukpan

397-408
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Developing a Training Course for Raw Coffee Bean Production Based on Coffee Standards for the Huai Kaew Community Specialty Coffee Association in Mae On District Chiang Mai Province

Kajornatthapol Pongwiritthon , Tidarat Samanpan, Wadaporn Poolpholamnoey

409-420
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Morale in Worker Performance of teachers in the Tha Ton Educational Development Center, Mae Ai District, under Chiang Mai Primary Educational Service Area Office 3

Narumol Chittaworakul, Visarooch Intayos, Thada Samani, Ganda Sooktum

421-434
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The Movtivation for Practice of The Civil Servant of The Court of Justice in Mae Hong Son Province

Nafisah Chaoduree, Mungkorn Srijaroenkul, Piyachat Pratumthong, Thapana Chaikla

435-348
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Factors Affecting Product Purchasing Decision towards Shopee Applications in Wang Nuea Subdistrict Municipality, Lampang Province

Niyaluk Jintana, Anon Sansai, Pakawan Intra, Jirat Muanwiharn

449-461
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The commitment towards the teaching profession of government teachers in primary education areas Phichit District 1

Decha Phongphimon, Sittidejh Apainon, Piti Thanadkit, Satit Vongjun

462-474
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The Causal Factors Influencing Social Media Customer Relationship Management Efficiency : An Empirical Evidence Of Hotel Business In Thailand

Phornpimon Aodton, Sruangporn Satchapappichit, Paneepan Sombat

475-490
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The efficiency Enchantment for People Services by Department of Business Development, Ministry of Commerce

Nirobon Tangphian

491-499
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The Modelling of Factors Influencing Consumer Purchase Decision for Tao Bin Vending Machine Products in the Bangkok and Metropolitan Region

Abhibol Boonngamsom, Pawinee Thongyaem

500-516
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Study of relationship between study stress and work stress in educational administration students while study at the graduate level

Nuttacha Phoksawat, Sudarat Sarnsawang, Meechai Orsuwan

517-529
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Effective of Management Framework for the National Health Information Platform in Underdeveloped Regions of China

Xi Tan , Uthairat Muangsan , Naruemon Teerapattanakiat

530-550
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Development a transformational leadership Indicator measurement model for Administrators of small school in Kanchanaburi Province: A second-order confirmatory factor analysis

Pattamaporn Mangkun, Phiraphong Thipanak , Phontep Muangman

551-569
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Management according to the principles of good governance and the effectiveness of court personnel in Chiang Rai Province

Phichamon Wongchai, Sitthipong Meingjueng, Jarassri Roopkumdee, Surajet Chaiphanphong

570-582
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The Development of Enhancing Guidelines of Homestay Business to Luxurious Homestay: A Case Study of BangKachao Homestay Under the Marketing Drive of Cool & Chill

Narong Srikriengthong

583-593
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Identity Of the Paka k'eyau Tambon Banpong, Amphoe Wiangpapao, Changwat Chiang Rai

Orathai Saykrawong, Bandit Thipdet, Premvit Vivattanaseth

594-608
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Research on Development of active learning management model for teachers to enhance learners' key competencies according to the core curriculum of basic education at Nong Kung Rat Witthaya School

Sunan Sonsang

609-624
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Academic Articles

Marketing mix factors affecting the decision to study at the Pacific Institute of Management Science

Salika Kayod

309-325
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