Research on Legal Protection of Personal Information in Artificial Intelligence Environment

Abstract

                The research idea and content of this paper is based on the background of big data era. First, it is to study the definition of personal information in the artificial intelligence environment and the difference between personal information and privacy; Then it analyzes the current situation and new challenges of personal information protection in the artificial intelligence environment, and then analyzes the reasons for information leakage; The second is to study the current situation of personal information protection in some countries or regions outside the region and its enlightenment to China; Finally, it puts forward suggestions on personal information protection in China under the artificial intelligence environment. The overall research idea is problem-oriented, that is, finding problems and putting forward countermeasures. Based on the introduction information and the above questions, this study aims to find the answers to the following three questions: 1 How to protect personal information in AI environment? 2. How is the legal protection of personal information conceived and practiced in the AI environment? 3. What are the obstacles to the legal protection of personal information in the AI environment? On the basis of theoretical analysis, this article discusses the impact of perceived risk, willingness to protect, and perceived response on personal information protection behavior. Based on data analysis and hypothesis testing, the theoretical hypothesis is tested, and the research finds that personal information perceived risk has a significant impact on protection behavior; The perceived risk of personal information has a significant impact on the willingness to protect; The willingness to protect personal information has a significant impact on the protection behavior; Willingness to protect plays an intermediary role between perceived risk and protective behavior; Perceived response plays a regulatory role between perceived risk and protective behavior.