Behavior of Choosing Resort-Style Accommodation Service in the Municipality Chiang Mai Province

Abstract

This Research article  was a questionnaire. The results of the analysis of the consistency index from 3 experts obtained a consistency index between 0.67-1.00, with a reliability value of the entire questionnaire equal to 0.95 and analyzed the data using percentage, mean, standard deviation , test statistic, one-way analysis of variance (ONE Way ANOVA) and analysis of pairwise differences by Scheffe's method

Results of the study of behavior in selecting resort-style accommodation services. In the Mueang District, Chiang Mai Province, in 7 areas factor  to a great extent. In addition, the results of the comparison of personal factors affecting the behavior of resort accommodation services. In the Mueang District Chiang Mai province classified according to personal factors of those who come to use the service, it's found that 1) those who come to use the service People of different genders have the same level of behavior in selecting services in every aspect except marketing promotion. 2) Those who come to use the services People of different ages have the same level of behavior in selecting services in every aspect. 3) People who come to use services People with different statuses have the same level of behavior in selecting services in every aspect. 4) People who come to use services with an education level different people have different levels of behavior in selecting services in every aspect. 5) People who come to use the service People with different occupations have the same level of behavior in selecting services in every aspect. 6) People who come to use services Those with different average monthly incomes have similar levels of behavior in selecting services in every aspect.