Guidelines for the Service Quality of Organic Lifestyle at Improving Sustainable Learning Canters: Chiang Mai Rajabhat University, Mae Hong Son Campus.

Abstract

This Research article had purposes of this research were to study the current conditions, problems, obstacles, and service quality of the Bio-Way Learning Center for Sustainable Sufficiency Life at Chiang Mai Rajabhat University, Mae Hong Son Campus, and to propose guidelines for improving the service quality of the center. The sample groups consisted of 59 personnel from Chiang Mai Rajabhat University Mae Hong Son Campus, 340 students from Mae Hong Son College, Chiang Mai Rajabhat University Mae Hong Son Campus, and 5 experts. The research instruments were questionnaires and focus group discussion records. Qualitative data were analyzed using content analysis with descriptive summary, while quantitative data were analyzed using mean, percentage, and standard deviation.

The research findings revealed that the current conditions, problems, obstacles, and service quality of the Bio-Way Learning Center for Sustainable Sufficiency Life at Chiang Mai Rajabhat University, Mae Hong Son Campus were at a high level, both overall and in individual aspects. However, service quality improvement guidelines were proposed based on the
5 dimensions of the Service Quality Model, including: Tangibles - should develop information systems, establish cooperation with external agencies, and develop clear service quality indicators (KPIs); Reliability - should develop personnel potential, improve facilities and amenities; Responsiveness - should prepare service manuals, study service recipients' needs, and adjust timing of certain activities appropriately; Assurance - should enhance cooperation with experts, utilize modern technology and media, and add beneficial vocational courses; and Empathy - should create spaces for feedback, monitor satisfaction results, and analyze individual needs.