Motivating and sustaining factors influencing the work efficiency of cross-border online store personnel in Chengdu, China.

Abstract

This study objectives are 1) To study the importance of motivation factors. Support and efficiency factors In the work performance of personnel in cross-border e-commerce companies in Chengdu, China. 2) To study the motivating factors and sustaining factors that influence work efficiency. of personnel in cross-border e-commerce companies in Chengdu, China. The research instrument was a questionnaire. The sample group is Personnel in cross-border e-commerce companies Tianfu New District in Chengdu, China, 385 people using questionnaires as a data collection tool. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1) Importance level Motivating factors and sustaining factors influencing the performance of cross-border online store personnel in Chengdu Overall, it was at a moderate level. 2) The results of the multiple regression test using the Enter method found that there are motivating factors and sustaining factors that influence the work efficiency of cross-border online store personnel in Chengdu. Statistically significant at the 0.05. Suggestions regarding sustained factors influencing the performance of personnel in cross-border e-commerce companies in Chengdu, China, indicate a moderate level of importance overall. Therefore, if health factors are not fundamentally addressed or are not managed properly, it will lead to employee dissatisfaction and undermine their enthusiasm. Conversely, addressing related health factors such as working environment and conditions can prevent employee dissatisfaction and ensure employee stability. Employee stability is crucial for organizations; a stable team can reduce costs associated with personnel turnover while simultaneously increasing company productivity and profitability.