Strategies and factors affective the competitive advantage of private universities in the Bangkok metropolitan area Regian.

Abstract

This research examines the impact of competitive strategies and modern management of service quality on the performance of private universities in the Bangkok Metropolitan region. The qualitative research sample includes personnel from private universities and administrative staff in business administration and education. who completed questionnaires. The findings reveal the following: Respondent demographics. The differentiation strategy, emphasizing Thai and foreign teachers with expertise and qualifications, achieved the highest average of Low-cost strategies, including installment-based student loan systems, had the highest average of Strategies focusing on specific groups, such as managing campus traffic, achieved an average of .Integration strategies, where teachers support students' studies, scored an average of Modern management practices, including planning, teaching arrangements,

The study highlights the importance of differentiation in curriculum design, quality teaching, and modern facilities. Fast and effective management systems, coupled with responsive service, play a critical role in creating competitive advantages.