An Impact of Market Competition and Educational Business Growth in China: Institutional Innovation Capacity as a Mediator
Keywords:
Educational business growth, market competition, institutional innovation capacityAbstract
This study investigates the influence of market competition on educational business growth in China, with a particular focus on the mediating role of institutional innovation capacity. A quantitative research design was employed, using structured questionnaires distributed to 300 professionals in the education sector, including administrators, EdTech executives, and private school managers. The data were analyzed using descriptive statistics, correlation analysis, multiple regression, and bootstrapped mediation testing. Results reveal that market competition significantly and positively affects educational business growth. Moreover, institutional innovation capacity partially mediates this relationship, suggesting that competitive pressure alone does not guarantee success unless organizations possess the capacity to innovate and adapt. The findings underscore the importance of building internal innovation mechanisms to sustain growth in an increasingly dynamic and competitive educational landscape. Practical implications are provided for both institutional leaders and policymakers seeking to enhance the performance and resilience of educational enterprises in China.
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