Factors Of Technology Acceptance influencing Decision making D.DOPA Digital ID of User in Bangkok

Abstract

          This research aims to: (1) examine the level of acceptance of D.DOPA Digital authentication technology via smartphones among users in Bangkok; (2) investigate the level of decision-making regarding the use of D.DOPA Digital authentication technology via smartphones among users in Bangkok; (3) study the demographic factors influencing the decision to use D.DOPA Digital authentication technology via smartphones among users in Bangkok; and (4) analyze the technological acceptance factors affecting the decision to use D.DOPA Digital authentication technology via smartphones among users in Bangkok. This study employs a quantitative research approach, using a questionnaire as the primary data collection tool. The sample consists of 384 respondents from Bangkok. Data analysis includes frequency, percentage, mean, and standard deviation, with hypothesis testing conducted using Multiple regression analysis.
         The research findings indicate that technological acceptance factors, including performance expectancy (b = 0.15), effort expectancy (b = 0.22), facilitating conditions (b = 0.74), and social influence (b = 0.42), significantly influence the decision to use digital identity authentication technology via smartphones among users in Bangkok at a statistical significance level of 0.05. Furthermore, these factors collectively explain 47.00% of the variance in the decision to use D.DOPA Digital authentication technology via smartphones.