Development of Competitiveness of Condominium Real Estate Entrepreneurs in the Eastern Economic Corridor

Abstract

               The objectives of this article are 1) to study the level of competitive capability development of condominium real estate business operators in the Eastern Economic Corridor 2) to study factors affecting the competitive capability development of entrepreneurs. Condominium real estate business in the Eastern Economic Corridor The research format is quantitative research. Use questionnaires as a tool to collect information from 230 sample groups of condominium real estate business operators in the Eastern Economic Corridor. Data were analyzed using frequency, percentage, percentage, mean, and standard deviation. and multiple regression analysis The results of the research found that 1) Overall, the development of the competitiveness of condominium real estate business operators is important at a high level. In terms of products or services being unique has the most average Creating more trade value Worthy returns and differentiation, respectively. 2) Market focus factors innovation ability And focusing on learning affects the development of competitive capabilities of condominium real estate business operators in the Eastern Economic Corridor.