Vol. 10 No. 3 (2567): September-December

View Vol. 10 No. 3 (2567): September-December

Published: 2024-11-09

Research Articles

Morale in Working Performance of Teachers in Chat Trakan District Phitsanulok Province Under Office of The Basic Education Commission

Suchat Jaipukdee

1-14
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The Behavior To Purchase Fresh Coffee Of Consumers In Mae Chan District, Chiang Rai Province

Anon Sansai

15-25
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Marketing mix factors affecting the decision to study at the Pacific Institute of Management Science

Salika Kayod

26-41
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Marketing mix affecting the purchasing decision of souvenirs of consumers in Mae Thongkham Market, Mueang District, Phayao Province

Supasara Boonruang

42-58
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The Causal Factors Influencing The Efficiency Of Social Media Customer Relationship Management: Toward Hotel Business In Thailand

Phornpimon Aodton, Sruangporn Satchapappichit , Paneepan Sombat

59-75
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Accounting Information Systems and the quality of management accounting information affecting performance of companies listed on the Stock Exchange of Thailand

Anocha Rojanapanich, Runglaksamee Rodkam , Somphoom Sawaengkun

76-93
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The Effect of Metacognitive Strategy Instruction on the Comprehension Reading Abilities of Undergraduate Students

Kongkiat Khunasathitchai, Thaweesak Linkhome

94-102
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Cosmetic purchasing decision behavior of consumers in Mueang District Phayao Province.

Suphasara Bunruang

103-115
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Perceived Value Affecting Consumers' Decision to Purchase Processed Kratom Products in Phra Nakhon Si Ayutthaya Province

Rattakhed Issaro , Patcha Treemongkol

116-130
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A Model Integrating Buddhist Teachings and Resilience Quotient to Prevent Victimization by Pseudo-science in Thai Society

Sudjai Phookonglee, Winyu Kinasen

131-148
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Effect of Travel Motivation and Tourist Satisfaction on Thai Tourists' Travel Decisions in Shanghai, China

Zhang Jieyu, nittaya wongyos

149-159
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Punitive Damages in Non-Consumer Cases

Pimjai Ruenrerng, Nantharat Techama, Siriporn Maneepun

160-173
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A Study of Learning Achievement in Pyramids, Cones, and Spheres for Mathayomsuksa 2 Students Through a Learning Management System in the GeoGebra Classroom

phatsachon rodchana, Sermsri Thaithae, Itthithep Navarasuchitr , Teerasak Chaladgarn

174-188
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Innovation and Preservation of Guangdong Traditional Furniture

Xi qiong Yi, Imelda Hermilinda Abas

189-204
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Influence of Self-media Propagation Power on the Transmission Effect of Chinese Traditional Clothing Culture

Jianfeng Gao, Somporn Srichum, Anong Rungsuk

205-217
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A Study of the Needs of Teaching Classical Guitar Practice of Music Campus for General Public, College of Music, Mahidol University

Tanapon Thanasuwan, Dhanyaporn Phothikawin , Preeyanun Promsukkul

218-234
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Approaches to Increase B2C Sales Volume of Bottled Drinking Water: A Case Study of a Wholesale and Retail Store in Phra Nakhon Si Ayutthaya Province

Suwaree Trisayaluk, Kittipong Sakornsathien

235-247
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Correlation between Olympians’ and Officials’ Understanding of Olympic Values and their Involvement and Credibility Regarding the Olympic Games.

sarayut noikasem, Risato Ando, Supitr Samahito, Issadee Kutintara, Amphorn Sriyabhaya, Arnon Wanla

248-257
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The Product Feature on purchasing decision to purchase Toward facial skincare Products of Hada Labo at Big C Department, store in Bangkok and Metropolitan Region

Naruedol Yodwong, Prapimpun Limsuwan

258-270
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A Study of Effective School Management of Primary School in Nonsuwan District under the Office of Buriram Primary Educational Service Area Office 3 as Perceived by Administrators and Teachers

Sithichai Kalasi

271-283
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Cultural Tourism Experience in the Digital Age: Design of Gamified Digital Tool for the Younger Generation

Fankai Nie, Atithep

284-297
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Theoretical Analysis of Teaching Models for Snowboarding Beginners

Siqi Zhang, Atithep Chaetnalao

298-312
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A Study on The Impact of Big Data on Education Management in Chinese Universities and Countermeasures.

Shen Gao

313-334
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The Management Guidelines for Alternative Private Schools: A Case Study of Nandachart Grade School, Chiang Mai Province

Thanakorn Kasornsombut, Prapatsorn Somsathan

335-350
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Service Quality Affecting Chinese Consumers' satisfaction Using Of 3-star Hotels in Shanghai

Zhang Jinrui, nittaya wongyos

351-364
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Legal Issues on Employment and Protection for Persons with Disabilities in Establishments

Jutaphorn Sakrat, Praphasri Buasawan

379-394
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The Use of Active Learning Innovation and Task-based Learning to Promote Reading Skill through Text Online for Primary School Students in the 2nd Grade

Kannarong Sonsakul, Opas Horasit, Natthaporn Srisongkram

395-407
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Tourism Management through Community Participation for Sustainable Development

Rungtiwa Thanam , Sudsant Sutthisan, Suwanna Kheowphakdee , Thaksina Saen-yen

408-417
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Analysis of the Causes of Needs of Positive Psychology Classroom

Phurithat Chaiwattanakun

418-427
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Guidelines for Appropriate Nutrition Management for Police Lance Corporal Students at Training Center of Provincial Police Region 5

Jakkapong Wongpitakkul

428-444
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Leadership and problems of strategic nursing leaders in private hospitals in Bangkok

Penchun Saenprasarn

445-457
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Accommodating the Risks of Elderly Tourists For small hotels in Mueang Tak District, Tak Province

Sirisak Saksirikhun, Krantharat Khawatkun, Phatpitta Sreesoompong , Warach Madhyamapurush

458-470
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The Structures of Sport Tourism System in Different Stages of Tourism Development Life Cycle: The Case of Buriram Province

Tanachart Ketpoempoon, Niramol Promnil , Warach Madhyamapurush, Phatpitta Sreesoompong

471-483
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Satisfaction of Tourists Toward the Tourism Logistics Management Case Study: Ayutthaya Province

Thanadech Kangsawat

484-492
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Determination of damages for violations of intellectual property rights Patent type

Parinya Sriket, Panngam Aoujanepong , Seerawit Sukchai , Phatthannan Sornsamdaeng

493-510
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Academic Articles

China's SMEs and their competitive advantages

Xu Li, nittaya wongyos

365-378
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