Digital Academic Leadership of School Administrators Phawo - Dan Mae Lamao School Group Under the Office of Tak Primary Educational Service Area 2

Abstract

           The objectives of this research were: 1) to study the academic leadership in the digital era of school administrators in the Phawo – Dan Mae Lamao school group under the Tak Primary Educational Service Area Office 2, and 2) to propose development guidelines for academic leadership in the digital era of school administrators in the same group. The sample group consisted of school administrators, teachers, and educational personnel in the academic year 2023, totaling 111 individuals. The research instruments were questionnaires and interview forms. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed using content analysis.
           The research findings revealed that the overall academic leadership in the digital era of school administrators was at the highest level. The highest-rated aspect was the formulation of vision, mission, and school goals, followed by the development of teachers’ professional skills. The lowest-rated aspect was the enhancement of academic atmosphere within the school. Recommendations from the study include that administrators should possess knowledge and skills in information and communication technology (ICT), appropriately use digital tools, support diverse learning formats, and promote the development of educational leadership that can effectively respond to changes in the digital era. Furthermore, creating professional learning networks, organizing training and workshops, and continuously evaluating the application of technology in real school contexts are also recommended.