Enhancing Faith in Thai Monks through Digital Media

Abstract

This article aims to study and analyze the role of digital media in enhancing faith towards monks in Thai society, focusing on the use of social media as a tool to disseminate Dharma and engage with Buddhists. The study considers critical factors affecting the success of digital media in Dharma propagation, including content quality, transparency and sincerity in communication, consistency in updating information, interaction with followers, and selecting appropriate technology. Additionally

This article analyzes the potential challenges of using online media, such as information accuracy issues, privacy concerns, and the impact on the image of monks. It also presents case studies of successful monk pages utilizing digital media, such as the pages "Luang Por Mahanoy Dhamma for Inspiration," "Baiboon Wat Pa Thamwongsaram," and "Phra Phuttha Saengtham-Dhammayut," demonstrating approaches to disseminating Dharma that align with the behavior of Buddhists in the digital age. Finally, the article suggests guidelines that monks and religious organizations can apply to maximize the effectiveness of digital media in both disseminating Dharma and maintaining the long-term faith of Buddhists. Effective online dissemination of Dharma requires consideration of several factors, including content quality (concise, clear, and easy to understand), transparency and sincerity in communication to maintain credibility, consistent updates for continuity in disseminating Dharma, and interaction with followers to foster learning and constructive feedback.