ศึกษาวิเคราะห์การสื่อสารภาพลักษณ์องค์กรสงฆ์ ที่มีผลต่อวิกฤติศรัทธา-วิปริต ความภักดี และสัมพันธภาพ ของพุทธศาสนิกชนชาวล้านนา

Abstract

This research were have the Following Objectives; (1) to Study the Communication of the Image of the Sangha Organization through the Roles and Concepts of Buddhist’s Monks as Senders and Lanna Buddhists as Receivers; (2) to Study the Level of Faith-Perversion Crisis, Loyalty and Relationship of Lanna Buddhists; and (3) to Analyze the Creation of a New Form of Knowledge in Communicating the Image of the Sangha Organization that Affects the Crisis of Faith-Perversion, Loyalty and Relationship of Lanna Buddhists. The results were showed that the Level of Opinions on Image Communication of the Sangha Organization of the Buddhists Lanna, People were High in All Aspects. The Analysis of the Variance of the multiple Regression of the Overall Factors Affecting the Prediction of Factors Related to Influence on Image Communication of the Sangha Organization of the Buddhists Lanna, Clergy Organization of Lanna People (Sig. =0.000) were Statistically Significant, at the 0.01 level. And the Hypothesis Analysis to Determine were the Correlation Coefficient Between the Variables of the Overall Factors of the on Image Communication of the Sangha Organization of the Buddhists Lanna, the Aspect of Loyalty in the Sangha Organization, the Aspect of Faith in Buddhism, the Aspect of Faith Crisis, Faith Perversion, Amisbucha in Buddhism, the Relationship of Lanna Buddhists and the Cause and Factors Affecting Issues in the Sangha organization had a Statistically Significant Relationship and Influence on the Image Communication of the Sangha Organization of the Buddhists Lanna (r = 1.00) at 0.01 level. The Image was Found in the 8 Areas Provinces in Lanna was a Multiple Image of the Clergy in the Eyes of the General Public.