Wellness Tourism Supply Chain: Conceptual and Assessment Framework for Thai Spa Business Entrepreneur

Main Article Content

ณัฐชัย วงศ์ศุภลักษณ์
 พูลพงศ์ สุขสว่าง
กนก พานทอง

Abstract

The objectives of this research was identified the set of principles, criteria, indicators, and verifier for wellness tourism supply chain management assessment framework for Thai spa business entrepreneur using the in-depth interview. The sample was nine stakeholders in 3 groups (upstream group, midstream group, downstream group) of wellness tourism supply chain. The sample was selected by purposive sampling. A semi-structured in-depth interview was used to collect data. The research result was found that the wellness tourism supply chain management assessment framework for Thai spa business entrepreneur has four principles namely 1) Internal integrated management principle, 2) Management to expand market and customer,3) Stakeholder management principle, and 4) Financial and economic management principle, Including, the twelve criteria, thirty-six indicators, and one hundred and thirty-five verifiers.

Downloads

Download data is not yet available.

Article Details

Section
The Articles of Research Report