The Relationship between Service Quality, Brand Awareness and , Price Satisfaction the Kerry Express company limited Parcel Service in Bangkok

Abstract

This study aims to analysis  1) Service quality Kerry Express of parcel service 2) Brand awareness Kerry Express parcel service in Bangkok Metropolitan 3) Price satisfaction  Kerry Express Parcel Service in Bangkok Metropolitan 4) The relationship between Service quality and price satisfaction of the Kerry Express parcel service in Bangkok Metropolitan 5) The relationship between Brand awareness and price satisfaction Kerry Express parcel service in Bangkok Metropolitan. The data collected from 400 samples by questionnaires distribution .Statistics value applied for data analysis e.g. frequency ,percentage, mean, standard deviation, t-test and One-Way ANOVA, LSD and correlation analysis for hypothesis testing with the level of significance 0.05 are used as tool in the study. The results found that most of the samples were female, ages between 20-30 years old. Bachelor's degree education. Occupation as a business owner / independent occupation monthly income 25,001 - 35,000 baht. Expecting about service quality aspects 5 overall were at a high level. Brand awareness both were High level .The price satisfaction aspects 6 overall were at a high level. The hypothesis testing found that the difference of customer’s personal factors in term of gender, education, occupation, average income affected to price satisfaction  Kerry Express parcel service different at the significantly  level of 0.05, Service quality and brand awareness found had related in the positive direction with price satisfaction at the significance level of 0.05