The Causal Relationship Model Human Capital Development Affecting the Competitive Advantage and the Performance Success of Hotels in the Southern Region
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Abstract
The purpose of this research was to study the causal relationship model of human capital development affecting the competitive advantage and performance success of hotels in the southern region of Thailand. A quantitative research methodology was applied, using questionnaires to collect data from business operators and human resources departments of hotels in 14 southern provinces. The sample size ratio follows the guideline of 20 samples per parameter, with 16 parameters in the study, resulting in a suitable sample size of 320 samples (Steven, 1986). The researcher collected data from 350 participants. The findings indicate that the model analysis aligns well with empirical data: Chi-square = 57.339; df = 42; p = 0.058; CFI = 0.995; GFI = 0.976; AGFI = 0.948; TLI = 0.990; RMSEA = 0.032; CMIN/DF = 1.365. Hypothesis testing indicated that human capital development has a direct influence on competitive advantage and an indirect influence on operational success, while competitive advantage has a direct influence on operational success. It is recommended that human capital be developed in all aspects to enhance competitive advantage, leading to operational success and fostering sustainable organizational development.
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