An Analysis of Internal and External Environment in Tourism of Isan Agriculture Fair to Create an Image for Becoming to be Greater Mekong Subregion Agriculture Fair

Abstract

                The Objectives of a research article on the topic of an analysis of internal and external environment in tourism of Isan Agriculture Fair to create an image for becoming to be the Greater Mekong Subregion Agriculture Fair were 1) to assess the internal and external environment of tourism in Isan Agriculture Fair, and 2) to create an image of Isan Agriculture Fair for becoming to be the Greater Mekong Subregion Agriculture Fair. This research is a qualitative research. Data was collected through an in-depth interview. The key informants were 1) The entrepreneurs (business registration) opening a booth in the fair who were selected by using purposive sampling consisted of (1) Gardening Shop, (2) Pantawee, (3) Sila Homestay, (4) Yod Doi Macadamia, (5) National Bureau of Agricultural Commodity and Food Standards, and 2) 25 people participating in the fair selected by using accidental sampling, and then analyzed and presented by using content analysis.

               It is found that most of the interviewees, the entrepreneurs and people, tended to think of the Isan Agriculture Fair image as Food. Therefore, the researcher suggested to create an image of Isan Agriculture Fair for becoming to Greater Mekong Subregion Agriculture Fair by using the concept of Food of the greater Mekong.