Expectation and Perception of Tourists towards Tourism Management at the Sky Walk, Chiang Khan District, Loei Province

Abstract

                This research aimed at exploring the expectation and perception of tourists towards tourism management and analyzing the priority needs index (PNI) to study the expectation and perception. The 5 rating scale questionnaires were adopted to collect the data from 384 tourists at the Sky Walk, Chiang Khan district, Loei province visiting the Sky Walk as a sampling group by accidental sampling technique. The data were analyzed by percentage, frequency, standard deviation, priority needs index and content analysis techniques. The results were as follows:

                The expectation of tourists towards tourism management at the Sky Walk, Chiang Khan district, Loei province in overall was at high level. The highest level was the process; while, personnel, channel of distribution and promotion, product and physical evidence, and price were rated in descending order respectively.

                The perception of tourists towards tourism management at the Sky Walk, Chiang Khan district, Loei province in overall was at moderate level. The highest value was towards the process; while, personnel, price, product and physical evidence, distribution and promotion were rated in descending order respectively.

                The priority needs index (PNI_Modified)of the tourism management at the Sky Walk, Chiang Khan district, Loei province indicated the distribution and promotion as the first priority; while, product and physical evidence, personnel, process and price were rated in descending order respectively.