Safety Standard in Tourist Attraction That Affects to the Trust of Foreign Tourist in Yaowarat Business Area

Abstract

The objectives of this research aimed to: 1) study about safety standard in tourist attraction and the trust of foreign tourists; and 2) study about safety standard in tourist attraction that affects to the trust of foreign tourists. A sample of this study had 138 samples which came from *Gpower program. The data was collected from foreign tourists who came to Yaowarat business area during COVID-19 1^st – 3^rd wave. The statistics for analyzing data was the descriptive statistics, percentage, mean, standard deviation, Pearson’s correlation coefficient & multiple regression analysis. The results were showed that: 1) the level of elements of safety in tourist attraction, when classified every aspect, it found that most concerning was the fairness aspect. The inferior concerning that was classified was entrepreneur’s administration aspect, the service aspect, the government’s management aspect and the hygiene aspect; and 2) Independent variable; entrepreneur’s administration aspect and the government’s management aspect that affects to the trust of foreign tourists in Yaowarat business area.