The Study of the Potential of the Community and Weaving Groups to Promote Cultural Tourism : A Case Study of Ban NongKhuean Chang, Mueang District, Maha Sarakham Province

Abstract

The objective of this qualitative research was to study of the potential of the community and weaving groups to promote Cultural Tourism: A Case Study of Ban NongKhuean Chang, Mueang District, Mahasarakham Province. Data collection was done by conducting in-depth interviews, local agencies, and involved people, and non-participated observation. From the study, it was found that Ban NongKhuean Chang community had the potential in four aspects: 1. Tourism resources: there was a community based learning

resources such as a Local weaving 2. Access to tourism resources: the community was accessed by land transportations conveniently and securely and links with other communities. 3. Facilities: there were primary and adequate facilities such as electricity, water supply, and shops, 4.Tourism Management was planned by local participation including community leaders, local agencies and community members.

         Even if Ban NongKhuean Chang has been in readiness for tourism, it does not yet arise owning to lacking of tourists traveling to the area as the Community Development Provincial Office expected. However, Ban NongKhuean Chang still wants to enhance tourism promotions as well as strengthen a network with other communities in order to drive sustainable tourism