Dhamma Communication Encoding and Teenager Decoding,A Case Study of PhramahaVuttichaiWachiramatee and Phramaha Sompong Talaputto

Abstract

The purposes of the study are,1) To study the communication encoding of the preachersthat has been
adapted for teenagers, and 2) To study the communication decoding of teenagers toward the communication
of the preachers that has been modified to be suitable for teenagers. The result of the study of the communication
between two preachers and three groups of teenagers is as shown below.
The communication encoding of preachers must have messages and contents that are specially designed
for teenagers to be able to reach the various groups of teenagers that have different background knowledge
of Buddhism. The language used for communication should be modern and easy to understand and should
not be boring. Moreover, non-verbal language used by preachers should be appropriate and the preaching
style should be able to grab listener’s attention and make them feel involved. The contents that are easy to
understand and the various materials used for preachingcan help in reaching the group of teenagers.
The communication decoding of teenagers toward preachers’ communication is important. Sex, age,
education, and familyhave no affect to sample groups’ interest. Whereas, their religious intimates and
experiences are the most important factors that cause people to have different background knowledge of
Buddhism. The modern alternation that still contains the core value of Buddhism is acceptable for teenagers.