A Design Study of Business Process of an Insurance for Personal Car Equiped with a Global Position System Device in Khon Kaen Metropolotan Area, Khon Kaen Province

Abstract

This independent study is intended to study the acceptance and to establish a business design of insurance
for personal cars equipped with a global position system. The data used in this study consists of questionnaires
of a population sample of people in the Khon Kaen metropolitan area, Khon Kaen Province and related documents.
The results from this study show that most of the population sample accepts the usage of the global
positioning system in personal car insurance most of which found that the Perceived Usefulness and Attitude
Toward Using the global positioning system are the most important topics in the Technology Acceptance Model,
the acceptance of insurance for personal cars equipped with a global position system scored an average of 4.37
out of 5.00 from the questionnaire and out of the 8 Service Marketing Mix the most important factor is Product.
The data shown from this study opens up a business opportunity in the personal car insurance market. The
presented projects related to this study are 1. The Smart Car Tracking Project, an integration of the personal
car insurance service and the usage of global positioning system. 2. The Stop Loss Project, an integration of
the personal car insurance service and the usage of global positioning system to keep track of loss cars or
auto-theft. A business process for car insurance equipped with GPS is also proposed to accomplish.