Possibility Affirmations of the Factors Affecting the Financial Effectiveness of Managerial Accounting Information of Small and Medium Enterprises of Para Rubber Industry

Main Article Content

Sukrita Pumkaew
Monvika Phadoongsitthi
Somboon Saraphat
Titaporn Sincharoonsak
Montree Chuaychoo
Pravas Penvutikul

Abstract

The purpose of this research was to affirm the possibility of the Relational Model of the factors affecting
the financial effectiveness of managerial accounting information of small and medium enterprises of Para
rubber industry in Thailand. The research was a qualitative research type using the In-Depth Interview of Semi-
Structured Interviews towards accounting and financial executives of the Para rubber industry for 10 persons
as the representatives from each region and the other 10 persons from the government sectors.The data was
analyzed by using descriptive statistics to reduce the data, and the index data was given as percentage. The
research results revealed that the Model had the possibility and validity according to the authentic conditions
of performance. Furthermore, the research focused on the personnel factor, and secondly was the external
factor, as well as adding the environmental change perceiving factor, information users’ needs factor, the
parent company or organization’s policy adjustment factor, shareholders or entrepreneurs’ strategies factor,
government benefits policy factor, executives’ general characteristics factor, relationships among employees
factor, and gender factor. At the same time, the Para rubber industry tended to use the managerial accounting
information increasingly in order to support the growth rate of the Para rubber industry in the future.

Article Details

How to Cite
Pumkaew, S., Phadoongsitthi, M., Saraphat, S., Sincharoonsak, T., Chuaychoo, M., & Penvutikul, P. (2020). Possibility Affirmations of the Factors Affecting the Financial Effectiveness of Managerial Accounting Information of Small and Medium Enterprises of Para Rubber Industry. Rajabhat Maha Sarakham University Journal, 12(2), 437–446. retrieved from https://so05.tci-thaijo.org/index.php/rmuj/article/view/247884
Section
Research Articles

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