Modeling Retail Investor Confidence in The Stock Exchange of Thailand

Main Article Content

Kobchai Nikornpittaya
Werakit Saorom
Nisarat Chotichoei

Abstract

The objectives of this research were to study factors influencing retail investor confidence in Stock Exchange of Thailand, and to construct a model of retail investor confidence in Stock Exchange of Thailand (SET). The research methodology consisted of two phases. Phase I was studying factors influencing retail investor confidence in Stock Exchange of Thailand through semi-structured in-depth interviews with main informants: SET administrators, administrators of securities, major investors, retail investors and academics. The collected data were then used in constructing a questionnaire; the target population were 340 investors participating in SET seminars in Bangkok and other provinces, the ratio of which calculated with parameter value of 20:1; and the statistics used in analyzing data were Structural Equation Modeling : SEM using LISREL. Phase II was constructing a model of retail investor confidence in SET by synthesizing Phase I study results in creating the model. Findings reveal the following:


1. The factors influencing retail investor confidence in SET were found in a descending order of coefficient values as follows: rate of return (0.88), risk (0.84), regulations of the Stock Exchange of Thailand (0.78) and corporate governance (0.42). These factors were found to have significant influence on SET retail investor confidence at the .01 level of statistical significance.


2. Modeling of SET retail investor confidence consists of rate of return, risk, regulations of the Stock Exchange of Thailand, and corporate governance.

Article Details

How to Cite
Nikornpittaya, K., Saorom, W., & Chotichoei, N. (2019). Modeling Retail Investor Confidence in The Stock Exchange of Thailand. Rajabhat Maha Sarakham University Journal, 13(3), 139–147. retrieved from https://so05.tci-thaijo.org/index.php/rmuj/article/view/248596
Section
Research Articles

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