Design and Development Public Relations Media to Promote Post-Crisis Tourism CoVid-19: A Case Study of Lan Khoi Subdistrict Community Area Pa Phayom District Phatthalung Province

Abstract

The objectives of this research were (1) to design and develop public relations media to promote tourism after the COVID-19 crisis, a case study in Lan Khoi Sub-District Community area Pa Phayom District Phatthalung Province, the target groups that can be obtained from participating in the volunteer project include: community leaders Lan Khoi Subdistrict, Lan Khoi community, totaling 30 people, collected the data by conducting a study from the document data, in-depth interview and informal interviews with the people involved. Data analysis by an inductive method.                               (2) to evaluate the use of public relations media to promote tourism after the COVID-19 crisis, from a group of tourists and the general public, a total of 356 people were obtained by simple random sampling. The statistics used to analyze the data were mean, standard deviation. The results showed that (1) Lai Khoi community had a need for tourism public relations media after the Covid-19 crisis that could be disseminated through online media channels, especially short video clips. The target groups for public relations are tourists of all ages. The content in the media can reflect the outstanding identity of the Lan Khoi community in various aspects. The presentation of video clip media content had the perspective of telling the story of traveling to the Lan Khoi community of the characters. Details in the media consist of 1) natural water attractions that provide whitewater rafting and boating activities in the reservoir in the Lan Khoi community area 2) the activities to pray for blessings with Luang-Pho-Promp at Lan Khoi Temple 3) accommodation in the courtyard area 4) community goods and souvenir shops  and 5) restaurant in Lan Khoi community. Assessment results of public relations media to promote tourism after the Covid-19 crisis: a case study of Lan Khoi Sub-District Community Area Pa Phayom District Phatthalung Province; the quality is at a good level. It can be used as a medium to publicize tourism information.  (2) Tourists are satisfied with public relations media is at a high level ( = 4.49, S.D.= 0.64)