Factors Affecting the Service Development of Provincial Electric Authority In Muang Roi-et District, Roi-et Province

Abstract

The purposes of the research were 1) to investigate level of factors affecting the service development,                   2) to study levels of the service development, 3) to explore factors affecting the service development, and 4) to investigate ways to develop the service of Provincial Electric Authority in Muang Roi-et District, Roi-et Province.             The research was a quantitative research which using the questionnaire as the research instrument. and a reliability value of 0.948 The participants were 400 electricity users in Roi-et applying the Yamane Formula in determining the sample size. The statistic used were the frequency, mean, average, standard deviation, Pearson Product Moment Correlation, Multiple regression Analysis with statistically, suggestive and descriptive method.

            The results shown 1) the level of the factors affecting the service development was at the highest level,                      2) the level of the service development was at high level, 3) there were 4 factors affecting the service development could predict how development of the service development with statistically significant at the 0.05 level including            the physical characteristic, paying attention, confidence, and trust which could be described the service development 71.60 %, R² = .716, and F = 249.493, 4) The suggestions top 3 were adding car parking, enhancing the rapidity of fixing the electrical fault, and flowing up the customer service.