Guidelines for community-based tourism management of Ban Rai Suksan,Mueang Bueng Kan District, Bueng Kan Province

Abstract

The research provided guidelines for community-based tourism management in Ban Rai Suksan, Mueang Bueng Kan District, Bueng Kan Province. The objectives were 1) to study the components of tourism of Ban Rai Suksan 2) to study the behavior of tourists traveling Come visit Ban Rai Suksan   3) to study community tourism management. Ban Rai Suksan and 4) to propose guidelines for tourism management of the Ban Rai Suksan community. The research was conducted by a quantitative research method, using a questionnaire as a research tool. The sample group consisted of 114 Thai tourists visiting Baan Rai Suksan, and the data were analyzed using statistics such as frequency, percentage, mean,  and standard deviation.

          The research found that the majority of Thai tourists are female, aged 31-40 years, have a bachelor's degree, are employed or private employees. Average monthly income 10,001-20,000 baht. Hometown: Northeastern region. Tourists agreed about tourism resources overall at a high level (= 3.79) when considering each aspect. It is at a high level in every aspect. By ordering the average values ​​from highest to lowest, the first three are as follows: Attractions (= 3.89), Facilities (= 3.82), and Tourism Activities (= 3.81). Tourists have the following travel behaviors: The purpose of traveling is for pleasure/relaxation. People traveling with co-workers Channels for receiving travel information Social Media such as Facebook, Line, TikTok, Twitter, Youtube. Expenses for this trip do not exceed 3,000 baht. Vehicles for traveling. Private car Type of accommodation chosen to stay, resort, and number of times Travel to visit Rai Suksan Village. Mueang Bueng Kan District, Bueng Kan Province, first time. Tourists have different opinions about tourism management. The overall community is at a high level (= 4.04). When considering each aspect, it is at a high level in every aspect. The average values ​​are arranged from highest to lowest for the first three as follows: learning (= 4.22), natural resources and culture (= 4.21), and community organizations (= 3.94).