Factors Affecting the Decision-Making of the Chinese Students to Study in Higher Education Institutions in Thailand

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 Most of the research objectives of the study are to examine the factors affecting the decision of Chinese students to study in higher education institutions in Thailand; and to what degree these factors impacted on their decision making in the process of applying. Questionnaires were distributed to a total of 402Chinesestudents who currently study in different programs of 20universitiesduring August 11, 2017–March 11, 2018.  The findings showed the students confirmed the influences from economical, political, social, cultural, personal factors in their decision making process; also proved that all these five category factors were positively impacting on the Chinese students’ decision to study in Thailand’s Higher Education Institution from high to low, as they were able to predict 78.9% of variance of the model. Meanwhile, the study also reported the top 5 information channels that Chinese students used in their process of applying for the Thai University, which were educational agent, joint program, friend referral, online applying and education exhibitions. 


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