Social and Consumption in Digital Age

数字时代的社会与消耗

Published: 2024-12-18

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บทความวิจัย

The Influence Consumers' Intention to Purchase Products Through The Tiktok Shop Shopping Center Channel in Bangkok and Metropolitan Region

Waraporn Lueangvilai

11-32

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The Impact of Integrated Marketing Communications on Consumers’ Purchasing Decision Process through Social Networks in Phuket, Thailand

Suchada Senanoi

33-52

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Online Media Development to Publicize the Tourist Attractions at the Khorat Geopark, Soung Sung Noen District, Nakhon Ratchasima Province

Pheerawish Khamcharoen

53-76

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The Image and Attitude of Foreign Tourists Towards Food Tourism that Influences Repeat Visits to Thailand

Tuaenjai Srichada, Siripa Nantakit

77-100

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The study of factors influencing the success of implementing the 10,000 baht digital money policy from the perspective of people in Phra Nakhon Si Ayutthaya Province

Phathombut Keawsomnuk , Muneeroh Yeedum

101-118

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Factors Affecting Customer Relationship Management in the New Normal Era of Japanese Food Business in Bangkok

Toungtong Lapcharoensap

119-140

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Resilience and Technology Adoption: A Narrative Study to Understand How Generation X Instructors Overcome Challenges in the Digital Era for Constructing Grounded Theory

Thammasorn Morawan, Phitak Siriwong

141-160

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Exploring Success Stories: Journeys from Magazine Entrepreneurship to National Beauty Organizer in The Bangkok International Hair Show

Pichaya Tuntiaumpaiwong , Phitak Siriwong

161-180

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The Successful Indicators of the Internal Drivers’ Salesforce In Thailand’s paint Industry

Sirinthorn Setthawiriyathada, Prin Laksitamas

181-204

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Development of Quality Indicators and Evaluation Framework for Crime and Child News

Sakulsri Srisaracam

205-230

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Legalization of Prostitution for Thailand

Pornphet Cholsaktrakul

231-252

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The Study of Innovative Process for Finding Social Capital base on Community-Base Tourism Concept: A Case Study of Ban Wai Community, Lom Sak District, Phetchabun Province

Treeyakarn Phromkham, Wanwisa Meunchong , Nonglak Yuttasinsewee

277-294

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The Study of Quality of life of the Members of Thasae Estate Cooperative Limited Chumphon Province

Sivakorn Pholsukkarn , Watchara Sinlapasaweat

295-318

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An Empirical Study of the Influencing Factors of Intangible Cultural Heritage Inheritance Based on Principal Component Analysis

Jiabei Li, Xin Yu

319-336

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บทความวิชาการ

Saudi Arabia Vision 2030 towards the Opportunities of Halal Industry in Thailand

Bandit Aroman

253-276

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The Practical Significance of Dong Zhongshu’s Thought of Rites and Music: Music salvages the drought

Lianzhi Zhou, Cheng-kang Chen

337-364

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