The Influence of the Formation of Artwork Price on the Artistic Creation of Chinese Flower and Bird Painting Professional Painters Consumer Buying Behavior Acts as an Intermediary

Abstract

Chinese works of art account for an increasing proportion of the global market. As a special art commodity, Chinese paintings have important connotations in their aesthetic connotations and spiritual investment. The important factors for the formations of art prices are inseparable from its own uniqueness. Consumers’ purchases of Chinese paintings are also increasing year by year. Art consumption has become a common choice for people, and people’s artistic awareness has gradually strengthened and become  “Chinese public art". This will stimulate professional painters to continue their artistic creations and create more works of art that adapt to the development of the times. The development of Chinese painting cannot be separated from the promotion of professional painters and occupies an extremely important role. In short, the advent of the consumption era has promoted the vigorous development of Chinese paintings. The good "consumption" of Chinese paintings better promotes Chinese culture and art, bringing Chinese paintings to the international stage, and the Chinese painting market will get better and better in the future. The choice of history is an important direction of our unremitting efforts and choices.

On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to 1) explore whether the intrinsic value attributes and the macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and to 2) analyze whether there is a certain correlation between the intrinsic value attributes and the macroeconomic factors of the value of artworks. In the process of research, it was found that the influence between the two was  indirect. Adding an intermediary variable to the purchase behavior of consumers, it could make the influence relationship between them more complete. The author adopted a quantitative research method and designed a questionnaire suitable for this research, and selected professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object.

Four hundred and six valid questionnaires were collected and analyzed by relevant analysis and regression analysis. The resulted was verified that the intrinsic value attributes of art value and macroeconomic factors had a significant influence on consumer purchase behavior, and also had a significant influence on professional painters’ artistic creation. The purchase behavior of consumers also directly affected the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate had the most significant impact on consumer purchasing behavior. The second was aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior was negative. This also directly affected consumers' purchasing power for artworks, and ultimately affected the artistic creation of professional painters.