The Analysis of Generative AI Prompts for Selling Images on the Adobe Stock Website
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Abstract
A/B test over 1,100 images and collect behavioral metrics from the Adobe Stock Contributor Dashboard, including Impressions, Clicks, CTR, Downloads, Revenue, and Time to First Download (TTFD), weekly across six weeks (February 1–April 10, 2025).
Results show emotional prompts consistently outperform technical prompts: CTR 27.1% vs. 14.9%, clicks per image 12.8 vs. 3.2, and TTFD 2.5 vs. 6.5 days, while total downloads remain comparable. These findings indicate that emotionally resonant prompt design enhances user engagement and strengthens marketing effectiveness for stock imagery. We provide practical guidance on prompt composition and using behavioral metrics—especially CTR and TTFD—for content planning and long-term revenue optimization.
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