Innovation, Strategic Management, and Organizational Management Affecting Sustainable Business Operations of Hotels in Thailand
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Abstract
This study aimed to (1) examine the level of sustainable business operations of hotels in Thailand, (2) analyze the causal influence of external environment, strategic management, organizational management, and innovation on business sustainability, and (3) propose a sustainable business operation model based on empirical evidence. The study was conducted in the context of hotels operating under green hotel concepts and environmental responsibility practices in Thailand.
A mixed-methods research design was employed. The quantitative component involved a sample of 420 hotel business operators in Thailand, selected using multi-stage and quota sampling techniques. Data were collected using an online self-administered questionnaire and analyzed through descriptive statistics, confirmatory factor analysis, and structural equation modeling (SEM). The qualitative component consisted of in-depth interviews with 15 key stakeholders from relevant public agencies, hotel associations, and hotel operators, with data analyzed using content analysis to support and validate the quantitative findings.
The results revealed that external environment, strategic management, organizational management, and innovation had significant causal effects on business sustainability. Among these factors, organizational management and innovation demonstrated relatively stronger direct effects on sustainable business operations. The structural equation model exhibited a good fit with the empirical data (χ²/df = 1.982, GFI = 0.91, CFI = 0.95, TLI = 0.94, RMSEA = 0.047, SRMR = 0.041), and explained 71% of the variance in business sustainability (R² = 0.71).
Based on the empirical findings, the study proposes the MIE2S Model, which integrates organizational management, innovation, external environment, and strategic management as key mechanisms driving sustainable hotel business operations in Thailand. The findings contribute to the literature on sustainable hospitality management and provide practical implications for hotel executives and policymakers in enhancing long-term business sustainability.
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