PRODUCT DEVELOPMENT FOR VALUE ADDED SYSTEM FROM LOCAL WISDOM : SOUVENIRS PRODUCT FROM BAN CHIANG WORLD HERITAGE IN NONG HAN DISTRICT, UDONTHANI

Abstract

This research aims:  1) Studying souvenirs product of Ban Chiang World Heritage Nong Han district of Udon Thani province. 2)  Analyzing souvenirs product to be guideline in design and souvenirs product development for value. The research in this episode is seeking the system to develop souvenirs products by divided in 2 phases. Phase 1 is study of Local sorts of memorabilia and model studies of the world heritage site of Ban Chiang. The method that used in research is interview form by using in-depth interview. Phase 2 is developments of integrated learning activities bringing local knowledge sorts of Ban Chiang world heritage. The product souvenirs design of Ban Chiang world heritage including (1) Training Awareness. (2) Workshops. The sample size is 55 people, including the local weaving Tai Puan, The Wicker Pottery group home stays products, district administrators and scale/community leaders from Ban Chiang.

The research found that : 1) souvenirs from Ban Chiang world heritage site, Nong Han district of Udon Thani province including woven fabric that is the Mudmee fabric from Ban Chiang, Lai Hai, Hand-woven, Rice Kratib and wickerwork retain heat well and Ban Chiang pottery painting Ban Chiang ancient jars mimic both the format. Textures and colors is remaining the original form of the ancient pottery that teaching from generation to generation. The painted of jars and Ban Chiang pottery with writing since childhood. The opening is taught in schools, Ban Chiang. Develop products to a wider range.
2) the development of design guidelines and building value added products found that  the differentia style of product are attracting the customer and sell faster. The product will adjust in to the new style to make interesting. And improve to modern pattern to be fashionable for customer. Brand build and assurance the standard from government and private sector for guarantee the quality of product. Additional of packaging design and new style of pattern of product in up to date to make product is compliable.
So the designer must bring the scale application to preserve the unique wisdom handed down since ancient times.