Vol. 11 No. 2 (2025): July-December 2025 | Santapol College Academic Journal

MOTIVATIONAL FACTORS AFFECTING DIGITAL COMPETENCY OF EDUCATORS IN LAMPANG PROVINCE

SASIPA BUNRUANG, AUSSANEE NA NAN

1-9

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SUPPLY CHAIN MANAGEMENT AND BUSINESS PERFORMANCE IN SPORTS EQUIPMENT DISTRIBUTION BUSINESS

NALINEEWAN PRAPHUNTHA, THANARIT THANAIUDOMPAT, ARTHICHA UNARMAT, KANIKA INCHANA, KAMONTIP BONYASUWON, ISSARES CHAIYA, NATTHASIT SUWANNAWAT, WATCHARAKAN HOTHONG

10-17

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THE GUIDELINES FOR INTELLIGENT IMPROVING QUALITY OF HUMAN LIFE A CASE OF BAN CHAN SUBDISTRICT MUNICIPALITY IN UDON THANI, THAILAND

Thawanrat Anu, Khemmanat Pookongchai

18-34

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ไทย SOCIAL MEDIA STRATEGIES IN PUBLIC RELATIONS WORK IN NONG KHAI PROVINCE

PHATTARAWADEE KAMSIT, KHEMMANAT POOKONGCHAI

35-43

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THE GUIDELINES FOR DEVELOPING BUS TERMINAL TO THE SMART BUS TERMINAL: A CASE OF BUENG KAN

SUVIPHA THANAPHUMMICHAI, KHEMMANAT POOKONGCHAI

44-51

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EFFECTS OF CHINESE LANGUAGE LEARNING ACTIVITIES USING TASK-BASED LEARNING SUPPLEMENTED WITH GAMES ON CHINESE VOCABULARY KNOWLEDGE AND RETENTION OF MATHAYOMSUKSA 3 STUDENTS

MONRUEDEE WONGNON, THEERAPONG KAEWMANEE

52-62

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THE EFFECTS OF CHINESE LEARNING ACTIVITIES MANAGEMENT USING SIMULATION TEACHING METHOD AFFECTED VOCABULARY KNOWLEDGE AND SPEAKING ABILITY OF IN UDONTHANI RAJABHAT UNIVERSITY STUDENTS

AN MENG, THEERAPONG KAEWMANEE

63-70

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COMMUNICATION FACTORS AND SERVICE AFFECTING SERVICE QUALITY: HUAI SO, CHIANG KHONG, CHIANG RAI PROVINCE

Pariwat Wichainate, AUSSANEE NA NAN

71-78

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THE GUIDELINES FOR DEVELOPMENT OF DUAL VOCATIONAL EDUCATION SYSTEM UNDER NONGKHAI PROVINCIAL VOCATIONAL EDUCATION OFFICE

THANAKORN INTHARAKHEENEE, WORAPON KLONGCHERNGSORN, TIPYAWAN PHAENGBUBPHA

79-88

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LEGAL GAP: THE CASE OF THE ABSENCE OF A TIMEFRAME FOR FACT-FINDING AND PROCEEDING BY THE OMBUDSMAN

YUWARAT THITINIRANKUL, KULARB PURISARN

89-98

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THE EFFECTS OF RESISTANCE TRAINING ON UPPER AND LOWER BODY MUSCLE STRENGTH IN MALE FOOTBALL ATHLETES

CHANCHAI SIRIPHAN, WISUTE TONGDECHAROEN, NOPPORN TASNAINA, SITTIPORN PANPIRIYA, CHANWIT INTARAK

99-103

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THE EFFECT OF RELAXATION IMAGERY TRAINING COMBINED WITH BACKGROUND MUSIC ON SELF-CONFIDENCE AND PENALTY KICK ACCURACY OF MALE FUTSAL ATHLETES

PRAKIT HONGSEANYATHAM, SITTIPORN PANPIRIYA, WISUTE TONGDECHAROEN, CHANWIT INTARAK, DOLLAPHA PASOKCHAT

104-110

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WRITING THE ADVANCED GUZHENG PERFORMANCE TECHNIQUES INTRODUCTORY HANDBOOK FOR HIGH SCHOOL STUDENT AT JIAYINTANG LIUXING GUZHENG TRAINING SCHOOL

FU YASUN, NAYOS SARTJINPONG

111-121

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ANALYSIS OF BRAND AWARENESS, CREDIBILITY, DISTINCTIVENESS, AND PURCHASE INTENTION FOR LUXURY ACCESSORIES BRANDS AMONG THAI GENERATION MZ CONSUMERS

RUEDEECHANOK RUNGRUANGMAITREE, Warisara Klomtooksing

122-130

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FACTORS INFLUENCING THE DECISION TO PURCHASE AN ELECTRIC BICYCLE INSTEAD OF AN COMBUSTION MOTORCYCLE

PURIT SANTICHOTIWONG, APICHAYA BOONLARP, KHETSOPHONE ITTHIKRITTANON, NARISSARA PARKVITHEE

131-139

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A CAUSAL RELATIONSHIP MODEL OF FACTORS INFLUENCING THE PERFORMANCE OF ELECTRIC VEHICLE DEALERS IN THAILAND

RONGRIT LEELAYUTHSOONTORN, BURAPORN KUMBOON, SUCHART PRAKTHAYANON, THANANWARIN KOSITKANIN

140-151

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THE DEVELOPMENT OF CRISIS MANAGEMENT GUIDELINES FOR ENTREPRENEURS IN THE INTEGRATED CIRCUIT (IC) ELECTRONIC INDUSTERY IN BANGKOK AND METROPOLITAN AREA

TANABOWORN SIRIKUNAKRONKUN

152-163

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MANAGEMENT AND DEVELOPMENT OF PUBLIC SECTOR BY LOCAL LEADERS: A CASE STUDY OF PATHUM THANI MUNICIPALITY, PATHUM THANI

TANAPAT VIRIT

164-173

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ORGANIZATIONAL MANAGEMENT EFFECTIVENESS RELATED TO PERSONNEL PARTICIPATION IN THE WORK OF PATHUM THANI PROVINCIAL ADMINISTRATIVE ORGANIZATION

SIRANEE MAKLOY

174-183

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DEVELOPING A DIGITAL PLATFORM TO ENHANCE CULTURAL TOURISM AND LOCAl ECONOMY: A CASE STUDY OF PHU PHRA BAT HISTORICAL PARK, WORLD HERITAGE SITE, UDON THANI PROVINCE

ADUL THONGKAEM, WICHAN SANPANG, PANIHA PANVICHAIN, SAMROENG NONSIRI, KITTIKORN NONGHANPITAK, WASIN HASODSONG

184-195

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MOTION GRAPHIC DESIGN ON THE ORIGINS OF DISTRICT NAMES IN NAKHON PATHOM PROVINCE

BENYAPA SOOKSAI, NATTAPAKAL KITTISUNTHONPHISARN, PANTHAWAT SOIMANEE

196-202

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LEARNING ACTIVITIES TO PROMOTE THINKING SKILL USING AUGMENTED REALITY (AR) TECHNOLOGY FOR HIGHER EDUCATION STUDENTS

KONGKIAT HIRANKERD, NATTAPAKAL KITTISUNTHONNPHISARN, BENYAPA SOOKSAI

203-209

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