CUSTOMER SATISFACTIONS FROM THAI TOURISTS OF RESORTS IN RANONG PROVINCE

Abstract

This research to “Customer satisfactions from Thai tourists of resorts in Ranong Province” which response to Thai tourists demand. Research methodology us quantity analysis. The sample of population for this research are Thai tourists check-in for 10 resorts in Ranong province namely Bhuthara Resort, Numsaikhaosuay Resort, Banchuengkao Resort, Pathu Resort, Narttavee Resort, Ploenpruksa Resort, Khaonanghong Resort, The Hidden Resort, The Blue Sky Resort (Ranong) and The Blue Sky Resort (Koh Payam). The total of thai tourist are 400 persons. The quantitative research methodology employed encompasses descriptive statistics in analyzing the data consisting of Frequency Distributions; Percentage, Mean and Standard Deviation. The research hypotheses being tested include Chi-square with a statistically significant level of 0.05 percentage.

The findings discovered that the majority of Thai tourists were female, aged between 21 and 30 years old, graduated bachelor degree. Most of them were government officials/state enterprise employees with an average salary between 20,001 - 30,000 baht. The most of Thai tourist check-in Bhuthara Resort Regarding the behaviors, most of them intended to travel for relaxation and stay 1-2 days in resort. Overall, there was a high level of satisfactions of Thai tourist in the resorts at Ranong Province. Regarding their satisfactions in the resorts at Ranong Province, the result indicated that the tourists had a high level of satisfactions. The highest level of their satisfactions distribution whereas the lowest level of their satisfactions products; promotion and price.

In terms of the relationship between the service quality and demographic factors, the outcomes revealed that those tourists with demographic differences had different service quality satisfactions at a statistically significant level of 0.05 percentage.     

By the same token, the findings had also indicated that, in terms of the relationship between the tourists’ purpose and behavior, the outcomes revealed that those tourists with demographic differences had different service quality satisfactions at a statistically significant level of 0.05 percentage.