THE QUALITY OF SERVICE OF A BOUTIQUE RESORT THAT CORRELATION THE IMPORTANT OF THE MARKETING MIX OF TOURISTS PHUKET

Abstract

The quality of service of a boutique resort is related to the importance of the marketing mix of tourists in Phuket. The purpose of this study was to the quality check. Services that affect the quality of service of a boutique resort is related to the marketing mix of tourists in Phuket.

By this study. The quantitative population is the Thai tourists who come to Phuket. Aged 18-60 years, both male and female areas covered by the City and Katu district of Phuket 400. The researcher examined the quality. The research found that Personal factors of Phuket tourists the majority of them are male, between 36-45 years, single, bachelor, private business, income 20,001 - 40,000 baht, respectively. The quality of services available to tourists in Phuket and the results showed that the level of service quality. Assurance was a very high level significantly correlated at 0.05 level of significance.  The marketing factors affecting tourists in Phuket. The results showed that the level of importance of the marketing mix. People was a very high level on marketing mix in the field were significantly different at the 0.05 level of significance.

Keywords: Quality of service ; The marketing mix of tourists ; Boutique resort