A STUDY BEHAVIOR ON YOUTUBE OF STUDENTS IN DEPARTMENT OF INFORMATION SYSTEM FACULTY OF BUSINESS ADMINISTRATION RAJAMANGALA UNIVERSITY OF TECHNOLOGY SRIVIJAYA

Abstract

ABSTRACT

The purpose of the study was to study of behavior using network YouTube of the students majoring in information system of Business Administration, University of Technology Srivijaya. The data collected from the questionnaires from the samples were 241 people were used in data analysis. Percentage, mean, standard deviation and Independence Sample t-test.

The study found that The students most of the respondents often use the Internet from places through smart phone and network YouTube video viewer state using YouTube for the benefit of educational categories that are most interested in is entertainment, knowledge and technology, the activity that often do on YouTube. Is the movie watch, listen to music; watch the music video, game show. Analysis of habits on YouTube in 3 sides. 1) Education and development, it was found that Network, YouTube allows quick access to various news and current. Find a topic of interest from the knowledge network on YouTube video. 2) Communication and dissemination network YouTube videos that meet the requirements as well  3) The use, it is found that the students often use the network YouTube for relaxation and fun.  The study of the differences in usage, it was found that YouTube subscriber levels on the network are higher than those who do not subscribe. The video post to publish and subscribe to various channels, there are significant differences at the level of 0.05. When classified with gender. It found that the study of knowledge in a topic of interest from the video and a video on YouTube with reliable quality. There are significant differences at the level of 0.05

Keywords : youtube behavior ; use of youtube ; learning media