THE ATTITUDES ON BORDER TRADE: A CASE STUDY ON COSMETIC PRODUCTS TRADERS AT THE 3RD THAILAND-LAOS FRIENDSHIP BRIDGE MARKET

Abstract

This research was to examine attitudes on border trade focusing on cosmetic products, the case study was on cosmetic products traders at the 3rd Thailand-Laos friendship bridge market. The sample of the study were 20 cosmetic products shops selected using purposive sampling method focusing on the shops that had established for more than 5 years. Moreover, the 20 selected cosmetic shops were consisted of 10 shops from Thailand and the other 10 shops from Laos. In analyzing, the statistics using in the research were percentage, the mean, and standard deviation.

The results of the study found that the attitudes on general aspects on cosmetic products were in high level. In opening the 3rd Thailand-Laos friendship bridge, the goods section showed attitudes in general in high level ( = 4.33), tax and investment section, Thais has invested in high level (  = 4.07). In travelling/ transportation section, Thailand and Laos had general aspect in highest level (  = 4.75) and lastly, in general living/standard of living section showed that in opening ASEAN Economics Community will bring prosperity and development in general aspect at high level (  = 4.15)

Keywords : attitudes ; entrepreneur ; the 3^rd Thailand - Laos friendship bridge