COMPETITIVE ADVANTAGE OF THAI AND MALAYSIA AND SUPPLY CHAIN MANAGEMENT FOR EXPORT PREMIUM FROZEN DURIAN AND VACUUM FREEZE DRIED DURIAN TO REPUBLIC OF CHINA

Abstract

The objectives of this study are 1) To study competitive advantage of Thai and Malaysian freeze dried and frozen durian production 2) To study freeze dried and frozen durian supply chain including relevant activities, power level of each stakeholder in the supply chain of exported product to Republic of China. The data was collected from 5 durian farmers in Chanthaburi, 15 frozen and freeze dried manufacturers in Thailand and 10 frozen and freeze dried manufacturers in Malaysia. The qualitative approach of in-depted interview was applied in this study by using semi-structure interview questions which were proved by experts.

            The result of the study showed that 1) Thailand and Federation of Malaysia are competitive in different aspects.  While Thailand has competitive advantage on Factor Conditions and Demand Conditions, Federation of Malaysia has competitive advantage on Government policy, Related and Supporting Industries, Firm Strategy, and Structure and Rivalry. 2) The supply chain and transportation system of freeze dried and frozen durian exported to Republic of China are identified.  Thailand exported to Republic of China mainly by truck and linkage between chain is efficient.  On the other hand, Federation of Malaysia has serious problem on insufficient raw material. And the transportation of durian production is via air and port.